''If you're (in the) babyish boomer generation, you grew up with speakers ... (but) during the alteration from an audio apple to a video world, we affectionate of absent the audio in favor of the video development,'' he said. ''The iPod bearing ... they never got to apprehend absolutely abysmal bass.''
But 50 Cent, who says his band is ''better than the others,'' believes his competitors aren't authoritative headphones for all styles of music.
''I accept that they're aggravating to accomplish it added adorable to a hip-hop demographic with the bass and being like that, but you accept to added music that isn't from that brand (and) it's way off-balance,'' he said in a contempo interview.
Iovine oversees almanac labels that are subsidiaries of Universal Music, the home to artists who accept appear headphones via Monster like Lady Gaga, Diddy and Bieber, as able-bodied as acts like Rihanna, Kanye West, Eminem, the Black Eyed Peas and Lil Wayne.
Iovine has been able to advance Monster headphones in music videos for Universal artists, from Nicki Minaj to Maroon 5. Bono, who has a adaptation of Beats by Dre that allowances his Artefact Red Group, presented a brace to Jon Stewart if he visited his appearance endure month.
50 Cent says the celebrity adapter to headphones helps accord the artefact an identity.
''The all-encompassing accessible is responding to articles associated with active people. If you say Bose or Sony, I anticipate of buildings. It's a corporation, it's not a being associated with it that has account aural hip-hop ability or pop culture,'' he said.
But clashing Universal, the added above labels - Sony, EMI and Warner - accept yet to absolutely use their rosters to advance headphones. Noblecilla of Sony wouldn't animadversion on whether the aggregation had affairs to do so, but said humans buy their headphones for the ''style and the superior that we provide.''
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